About Brand
Bangalore, Karnataka
WOW Laddus is the result of global audience participating in transforming Indian Laddus. We reached out to over few thousand people from various parts of the world for our tasting sessions so that we could map our recipe for laddus which is acceptable to most of the people across various geographies. Intension was to elevate Indian Laddus to be in line with globally accepted chocolates and go beyond that through some more thinking about what has changed in the world when it comes to celebrations or snacking habits or exploring while on travel to different geographies.