The brand has a story as deep as its products and offerings. AG Taste is established by Chetan and his brother in loving memory of their late parents, Ajinder and Gurbir. Both their parents lost battles against fatal lesser known diseases, as Ajinder fell prey to cervical cancer and Gurbir couldn’t survive against muscular dystrophy. Chetan, an acclaimed chef in Michelin starred restaurants started AG Taste for their parents and even today, they donate a significant part of their earnings from their all-natural, holistic foods to the Indian Cancer Society and the Muscular Dystrophy Foundation India. AG taste is a story of family, loss and never-ending love.